As part of the introduction of Valspar into the Australian market, we redesigned the digital identity of the brand. Not only did this involve a site redesign, but a rethinking of the popular paint tools, the product catalog, and restructuring userflow across the site.

The result was a modernised user experience that made all aspects of the site more cohesive and unified. Users can now choose colours, apply to their rooms of choice, and easily take their choices across to any Valspar retailer easily and responsively.

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Role: Art Director and UI Designer (Tools and Mobile)
Agency: Drifter