Paolo Sta. Barbara is a Design Lead (Experience/Product)
and Instructor with a passion for intuitive user experiences
through design thinking and innovative product design.
WiTH Collective Lead Experience Designer 2016 - Current
Lead Experience Designer of WiTH’s digital product offering, leading the UX and Visual Design of various platforms and products for a range of blue chip and government clients..
Championing design thinking across projects and teams to ensure world class creative and strategic thinking for our clients.
Providing design consultations and solutions to senior stakeholders internally and externally, managing expectations, and ensuring that projects are properly delivered on time and budget.
Managing and mentoring a team of designers in large and small projects, providing guidance on project scoping, resource management, and setting KPIs to ensure optimum career growth.
General Assembly Instructor 2013 - Current
Instructor for multiple classes and workshops at General Assembly.
Classes and workshops include:
Visual Design Remote Class (Part-time, 10 week course)
Visual Design (Part-time, 8 week course)
Introduction to Photoshop and Advanced Photoshop (Workshop)
Introduction to Sketch
Front End Web Development (Part-time, 10 week course)
Responsibilities include teaching techniques and processes to develop websites with HTML/CSS/JS, designing brand identities, designing and building responsive websites and mentoring student driven projects such as best practices, previous digital experience and bug fixing.
Compliments to the Chef Designer/Illustrator/Eater 2013 - Current
Designing, Illustrating, and Eating delicious food with Compliments to the Chef - an illustrated food blog.
M&C Saatchi Senior Digital Designer 2014 - 2016
Heckler/Drifter Digital Designer and Art Director 2012 - 2014
Soap Creative Digital Designer 2011 - 2012
Endorphin Interactive Junior Digital Designer 2010 - 2011
Rdy Creative Digital Designer 2008 - 2010
Freelance Digital Designer 2007-2008
Bachelor of Digital Media
University of New South Wales 2006 - 2009
Art Direction Principles
HTML CSS JS
Crazy Rich Asians 3 things I learned about Asia’s rich innovation culture at Singapore/Spikes Asia - WiTH Collective Blog
Designing Interfaces - GA Blog
2014 Digital Cannes Young Lion Finalist
Featured - Admire the Web
Instructor Profile - General Assembly
Best Community Engagement Nominee for Ubisoft Character Creator - The MCV Pacific Awards 2014
Best Foodie Accounts to Follow: Compliments to the Chef - Virgin Australia’s Voyeur June 2014
Lipton - Never Lose Your Cool - Creative Zone Mediamind Showcase 2012
Honorary Mention 2009 - Digital Media World Magazine
20th Century Fox
Magnum Ice Cream