Resumé

Paolo Sta. Barbara is a Design Lead (Experience/Product)
and Instructor with a passion for intuitive user experiences
through design thinking and innovative product design.

Current


WiTH Collective Lead Experience Designer 2016 - Current

Lead Experience Designer of WiTH’s digital product offering, leading the UX and Visual Design of various platforms and products for a range of blue chip and government clients..

Responsibilities include:

  • Championing design thinking across projects and teams to ensure world class creative and strategic thinking for our clients. 

  • Providing design consultations and solutions to senior stakeholders internally and externally, managing expectations, and ensuring that projects are properly delivered on time and budget.

  • Managing and mentoring a team of designers in large and small projects, providing guidance on project scoping, resource management, and setting KPIs to ensure optimum career growth.


General Assembly
Instructor 2013 - Current

Instructor for multiple classes and workshops at General Assembly.  

Classes and workshops include:

  • Visual Design Remote Class (Part-time, 10 week course)

  • Visual Design (Part-time, 8 week course)

  • Introduction to Photoshop and Advanced Photoshop (Workshop)

  • Introduction to Sketch

  • Front End Web Development (Part-time, 10 week course)

Responsibilities include teaching techniques and processes to develop websites with HTML/CSS/JS, designing brand identities, designing and building responsive websites and mentoring student driven projects such as best practices, previous digital experience and bug fixing.

Find out more about my profile on General Assembly. For any information about future classes, visit Upcoming Events and Classes.

Compliments to the Chef Designer/Illustrator/Eater 2013 - Current

Designing, Illustrating, and Eating delicious food with Compliments to the Chef - an illustrated food blog.


Previous


M&C Saatchi Senior Digital Designer 2014 - 2016

Heckler/Drifter Digital Designer and Art Director 2012 - 2014

Soap Creative Digital Designer 2011 - 2012

Endorphin Interactive Junior Digital Designer 2010 - 2011

Rdy Creative Digital Designer 2008 - 2010

Freelance Digital Designer 2007-2008


Education


Bachelor of Digital Media
University of New South Wales 2006 - 2009

Art Direction Principles
AdSchool 2013

Tools


Photoshop
Sketch
After Effects
Illustrator
InDesign

HTML CSS JS


Press


Crazy Rich Asians 3 things I learned about Asia’s rich innovation culture at Singapore/Spikes Asia - WiTH Collective Blog

Designing Interfaces - GA Blog

Illustrated Food Blog Goes Viral, Makes Us All Hungry - GA Blog

2014 Digital Cannes Young Lion Finalist

Daily Web Design and Development Inspirations No. 315 - CSS Author

Featured - Admire the Web

Instructor Profile General Assembly

Best Community Engagement Nominee for Ubisoft Character Creator - The MCV Pacific Awards 2014

A Sneak Peek at Front-End Web Development with General Assembly - The Loop

Best Foodie Accounts to Follow: Compliments to the Chef - Virgin Australia’s Voyeur June 2014

Lipton - Never Lose Your Cool - Creative Zone Mediamind Showcase 2012

Honorary Mention 2009 - Digital Media World Magazine


Clients

ASB
Foxtel
Commonwealth Bank
Qantas
Google
Optus
NRMA



 

Optus
MSF
BMW
Lexus
Vaseline
CommSec
Mitre 10

20th Century Fox
Business.gov.au
Skittles
Seek
Valspar
ING Direct
Vivid Sydney

 

Microsoft
NineMSN
Magnum Ice Cream
Lipton
Ubisoft
Wattyl
Namco Bandai