We had developed a new range of illustrations to celebrate the launch of Netflix with Optus. The illustrations consisted of a series of pipes and quirky devices that came alive, all powered by the strength of the Optus network. We translated the campaign into a series of Digital Out of Home placements adhering to the strict guidelines and rules set by the illustrations.
We developed an animation style to compliment the character and personality of the illustrations. We ensured that the myriad of assets were carefully managed so that they were consistent throughout all executions.
The result was a series of unique advertisements that were carefully crafted to match the personality of Olly and the Optus assets.
Role: Senior Digital Designer/Animator
Agency: M&C Saatchi