To showcase MSF's (Médecins Sans Frontières) myriad of content accumulated throughout the year since the launch we redesigned the MSF TV website to be more responsive.
Instead of a simple redesign, I proposed utilising the strong visuals of their existing content as the focus of the design, along with bold iconography to drive users to their social channels. Because of its dynamic nature, we could explore additional functionality such as management through their YouTube channel instead of a CMS, and exploiting the YouTube API to encourage continuous viewing.
This project required a strong collaboration with the developers to best address functionality and design of something so dynamic.
Role: Digital Designer