To rebrand the Hoyts Kiosk, and inform cinema goers about Hoyts' acquisition of Oovie, we were asked to redesign and refine the previous Cinema ad creative established by Oovie.
The result was a evolution of the animated style into something more mature and polished.
The cinema ad is still being played in Hoyts cinemas; in its current state and since then has had edited versions (30s and 15s cuts) completed and screened.
Role: Designer and Animator
Agency: Drifter / Heckler