As part of the their International Shares campaign, CommSec asked us to develop a new illustration style to extend the current CommSec illustration brand.
As the illustrator for this project, I explored various styles and executions before settling on the final illustration style. I made sure to explore different objects and graph styles to ensure that the CommSec library of illustrations could be transformed in this way.
The result was a fully informed style guide, complete with rules about colours, levels of detail, and animation timings for any future motion graphics/infographic videos.
What once started as a campaign illustration developed into the illustration style that we continue to use in the studio to inform upcoming projects and further set the new style.
Role: Senior Digital Designer/Illustrator
Agency: M&C Saatchi